Hi, I’m Rachael.

I’m a freelance copywriter & content creator based in New Zealand – those tiny islands right at the bottom of the world

I help businesses like yours achieve goals by creating content that drives traffic, converts to sales and, most importantly, isn’t boring!

My main focus is to bring out your individual style and brand voice, telling your unique story and setting you apart from everyone else out there.

All my work is 100% original, and I don’t outsource to anyone else.

I’m always keen for a challenge, and although I specialize in creating copy for business/tech/content marketing, I can happily write for any industry, so feel free to contact me.

I’m a University graduate with majors in English and Anthropology.

I am a qualified legal executive (to you non-New Zealand folks, that means a paralegal), but I escaped the world of law many years ago to start my own e-commerce fashion business and open two retail stores.

Over this time, I honed my skills in the world of copywriting and small business marketing and then sold my business to concentrate fully on copywriting and digital content creation.


I travelled across the world for 16 months with only a small backpack and an inflatable unicorn.

I love pugs. And reading. And cake. And nachos.

Sometimes I jump out of planes.

So…what’s with the bees?

Visualise, if you will, a bee going about its day. It is an industrious worker focused on collecting pollen and creating honey to ensure the growth of its hive – maybe humming some David Bowie songs as it goes about its work.

We often don’t spare a thought for the humble bees of the world and their role in our lives, but we do get to enjoy the fruits of their labour. Bees are a great analogy for the collective words that work hard every day to define our businesses and produce optimal results.

 “We are bees then; language is the honey”   Robert Bly “Words Rising”

Freelance B2B Copywriter | Conversion Copy | Digital Content Creation | Auckland